When you shop at a Westside or Zudio store, you may not see a
lot of plastic packaging. But behind the scenes, the story is
quite different. Each piece of clothing procured by Trent –
which owns the Westside and Zudio brands – comes to the
company in a plastic bag. Trent recognized the pressing issue of
plastic waste generated across its stores and warehouses,
which was being sold to local scrap recyclers without
traceability of the way it was treated or disposed.
Partnership with WiseBin
To ensure that all this clear and relatively clean LDPE plastic is responsibly
recycled, Trent partnered with WiseBin, a centralized waste collection and
recycling organization. Together they embarked on collecting and
recycling plastic waste and other solid wastes from almost 200 stores and
2 large warehouses.
In FY23 alone, 326 tonnes of plastic was collected
and recycled through WiseBin.
By effectively tracking and managing the disposal and recycling of plastic
waste, Trent has better visibility into its waste management processes,
ensuring compliance with environmental regulations and promoting
transparency.
Additionally, to promote circularity, Trent has made
efforts to procure biodegradable bags, and recycled
cardboard and A4 paper from WiseBin.
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