Tata Sustainability Month

Organized by the Tata Sustainability Group every June, the Tata Sustainability Month (TSM) aims to build an understanding of how the Tata group views sustainability, demonstrate how individuals and businesses can make sustainable impact and inspire our colleagues to take this understanding to the next level and make a change in their lives. Through the brand identity of Sustainable Meaningful Actions for a Responsible Tata (SMART), TSG works towards building a culture of sustainability among group companies through fresh themes and campaigns each year, developing knowledge resources and engaging activities to drive home the importance of sustainability from the individual, business and community perspective.

TSM aims to

Unpack 'sustainability'

to have a common understanding of the term and what it means for the Tata group.

Mainstream sustainability

and position it at the heart of business, by disseminating attributes of Tata sustainability policy, philosophy, principles and commitments.

Inspire colleagues

to take this understanding to the next level and to bring about a change in their lives through sustainable actions, making sustainability a habit.

TSM 2024: SMART Lifestyle
For Environment

The TSM 2024 campaign centered on empowering individuals to seamlessly integrate sustainable practices into their daily lives. At its core was the belief that sustainable living should be an intrinsic exercise, emphasising critical areas like sustainable mobility, home energy efficiency, waste management, water conservation, and conserving nature.

The campaign also harmonised with the foundational principles of Project Aalingana - Tata group's ambitious environmental stewardship agenda, advocating for greener corporate ethos by prioritising the reduction of carbon footprint, embracing a circular economy, and safeguarding our planet's ecosystems. Our strategy is rooted in simplicity, providing actionable guidance that effortlessly blends eco-conscious actions into everyday life, cultivating consistent, sustainable behaviours rather than sporadic attempts.

The campaign included engaging products and activities such as webinars, infographics, volunteering activities, pledges, a three-episode web series, quizzes and contests.

One of the key elements of the campaign was the Green Acts of Tata leaders, aimed at leading by example and inspiring action among one million Tata employees.