Decline in fishery resources, livelihood threats to coastal communities, progressive increase in coastal erosion and the subsequent salinity ingress, etc. have cumulatively spurred interest in mangrove conservation. Mangroves play an important role in filtering land run-off and controlling coastal erosion. Besides providing a critical habitat for marine species and terrestrial wildlife, including many finfish and shellfish species, they also regulate flooding and act as a sink for absorbing pollutants brought down by the rivers. The fact that mangroves have one of the highest carbon sequestration rates amongst all plant species makes their propagation very important.
As part of its drive to strengthen coastal ecosystems, Tata Chemicals took up Mangrove Plantation Project at Rukshmani creek site near Dwarka, about 20 km from Mithapur. A similar project for rejuvenation of mangroves was undertaken at Sundarbans (South 24 Parganas), where there was huge destruction due to the Aila storm. In both locations, the approach was to link the conservation project with creation of livelihood opportunities for local communities.